First emails after sign-up: brand, products and the next step.
Project 02 · B2C brand
Revous.
Pilot project: six core automations for a B2C brand.
Client voice
A short conversation about the collaboration.
A selected excerpt from the project wrap-up conversation.
How the collaboration started.
A one-month pilot covering six core automations.
Revous is a B2C brand selling collagen products. The products are part of a replenishment routine, so the email programme needed to support customers beyond the first purchase. During the one-month pilot, I prepared six core automations and adapted the messaging to the client’s needs and product range.
Post-purchase communication required the most attention. Customers needed instructions for the product they had chosen. I used category-based branching and hide-and-show logic in Klaviyo to tailor the content to each purchase.
A reminder about products left in the cart.
A way back to an unfinished purchase.
A reminder when it is time to reorder.
Re-engaging customers who have stopped returning.
After-purchase guidance: use, storage and care.
Selected messages