Learn the brand
I review the offer, customers and what already works.
Karolina Kobylakemail marketing




Karolina Kobylak • Email strategist & designer
I combine strategy, design and automation to create email marketing for Shopify stores.
I take email projects from planning through implementation support.
Email strategy·Email design·Lifecycle & automation·Klaviyo + AI agents
Who I am and what I work on.
02My process, tools and standards.
03Client work and selected email designs.
01 / About me

I’m Karolina Kobylak. I work on email marketing projects for e-commerce brands, with a focus on design, Klaviyo and lifecycle communication.
I create campaigns, automation flows and audience segments in Klaviyo. Before building an email, I look at the brand, its offer, its customers and the available results.
I design emails in Figma and, when needed, support AI-assisted HTML email production. I take responsibility for the concept, structure, visual direction, implementation support and final review.
I have prepared email marketing communication for two brands and built tailored automation flows for them. I also create email designs for concept projects.
Tools and standards
I use them for planning, design, implementation and email QA.
02 / How I work
I start by asking about the brand, audience and purpose of the message. Then I shape the message, design it and support implementation. At the end, I check the content, visual presentation and links.

I review the offer, customers and what already works.
I look at results, audience behaviour and segment size.
I identify the problem or opportunity worth addressing first.
I define what we want to say, to whom and why.
I shape the content, information hierarchy and CTA.
I design the email in Figma or support AI-assisted HTML email production.
I prepare campaigns, flows, segments and conditional logic in Klaviyo.
I review the content, links, visual output and behaviour.
03 / Projects
Lumora is a concept project. Holivica and Revous are client projects, while the gallery brings together selected email designs created across campaign and lifecycle work.
A Shopify practice store used to explore the journey from sign-up and product choice to automated email communication.
View project →Audience structure, warm-up planning and selected lifecycle work for a client pilot.
View project →Campaigns, lifecycle work, segmentation, email design and Klaviyo implementation support.
View project →A gallery of email designs grouped by purpose: sales, product, engagement and trust.
View email designs →