Project 03 · practice store

Lumora.

A Shopify practice store with campaigns and automation.

Shopifyautomationcampaigns

01 / Store and starting point

First, I built the store.

Lumora is a practice project. I set up a test Shopify store with products and mapped the customer journey: sign-up, product selection and abandoned checkout.

I used that foundation to prepare automations, emails and sample campaigns.

Store

Test Shopify store.

Scope

Automation and campaigns.

02 / Portfolio

Two areas of work.

This section shows a welcome flow and an abandoned checkout sequence.

Welcome flow

Welcome flow: from sign-up to product choice.

Eight emails move from the welcome and brand story to product choice, reviews and a reminder about the code.

Sign-upBrand storyProduct choiceReviews and code

Lumora welcome flow, first email — Start · click to enlarge

Lumora email with product choice — Choice · click to enlarge

Lumora email with a code reminder — Reminder · click to enlarge

Abandoned checkout

Abandoned checkout: a path back to the product.

The sequence began with a product reminder and ended with a stronger reason to return.

ProductReminderReasonsDecision

Lumora first abandoned checkout email — Reminder · click to enlarge

Brand USPs · click to enlarge

Lumora email with customer testimonials — Testimonials · click to enlarge

03 / Campaigns

Campaigns on a calendar.

Sample campaigns arranged across a month.

Selected sends · September

SEPTEMBERLumora campaign calendar

Click a day to open the email preview.